Skills and expertise
Luis is a well versed and highly experienced marketing executive who is leading our experience and operations teams to create a great experience and connectivity with our partners, clients and fans.
With over 15 years of sports sales & marketing experience, Luis knows that creating meaningful connections and experiences is the most valuable investment.
Luis has worked for a variety of entities including Fox Sports Latin America, and various LigaMX soccer teams as well for brands, creating great marketing and commercial relationships and connections. He has a Global MBA from Thunderbird School of Global Management.
Luis is an avid sports fan as well as a former collegiate (Canada) and national team (Mexico) hockey player.
Extremely versatile, creative and results-focused executive & entrepreneur with a proven track record of developing highly effective business and marketing strategies in both the general and multi-cultural markets. Possessing an unabashed love of absorbing problems and challenges that entities face, he works them passionately and then always delivers more than expected.